How to Communicate in the Office When Email Goes Away

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You’re used to using email. You’ve used it for years, ever since it was the latest and greatest that technology had to offer. But get this: the digital world is passing it by as Millennials and Gen Z use personal messaging apps, instead of the once all-powerful email. When the younger generation starts a trend, it’s usually a good idea to follow suit in order to keep up with changing technology and give your younger employees a more familiar environment that they are comfortable in. That’s why it’s a good idea to move away from email for your inter-office communications.

A recent study by App Annie discovered that those aged 13-24 spend 3.5x more time in messaging apps compared to those over 45 years old. Younger demographics spend only 1% of their time in email, but 8% of their time using messaging apps. Older demographics use their smartphones like personal computers and still use apps that replicate desktop functions, spending 3% of their time in email and 15% of their time in mobile browsers.

As the usage of messaging apps rise, email usage growth is projected to slow down in the coming years, dropping from 2.7% in 2016 to only 1.2% by 2019. It should be noted that the relationship between the two communication tools are directly related–as messaging app usage rises, email usage declines in turn. While the older generation uses their smartphone to search the web and check email, the younger generations use their apps to connect and communicate with their contacts. Email is less direct than the alternatives out there, making messaging apps the perfect communication tool for a generation born with the internet at hand.

The apps behind Dark Social traffic have taken over. The young people of the world are socializing on social media less and instead are using messaging services to talk with a chosen few more often. It’s why Facebook has over 1 billion active users and also has 800 million people on their Facebook Messenger app. Facebook bought WhatsApp because they saw this trend coming, and now the app has over 1 billion users. After a meteoric rises in 2015, there are now 650 million people on WeChat, 275 million on Kik Messenger, and over 100 million on Snapchat. Private messaging has taken over, and it’s time you adapted to accommodate them.

Having practically grown up with a smartphone in their hand, younger generations are becoming more reliant on their devices, and it’s no surprise that they are using them differently than those who had to adapt to new technology. Are you still sticking to email to communicate in-office? You shouldn’t have to. When considering communication tools for your office, consider what your employees would be open to using. It’s probably a good idea to look at this growing trend and adjust in order to encourage your young employees to communicate with their coworkers.

Try investing in a free collaboration tool like Slack, Stream, Chatwork, or HipChat, which have become very easy and convenient ways for offices to communicate. Services like these act like a messaging app, and users can communicate with the group or have private conversations whenever they want. This is a great way to get your younger employees communicating better and interacting more frequently–which is a good thing!

These tools are not just a way for your employees to stay in contact, it also helps productivity in a way email can’t. According to Slack surveys, companies that have used their service have seen a 32% increase in productivity on average. Slack also influences companies to have 25.1% fewer meetings on average, and 62.4% of users believe it has made it easier to find necessary information by promoting communication and collaboration between team members.

On the management side of things, 80% of users believe that it has increased transparency inside their company, which is essential when appeasing Millennials in the workplace. And 79% say it has improved the culture of the team, making it an important team-building tool as well. Slack also claims that their service has helped companies to reduce their email usage by 48.6%, emphasizing that email is on its way out, because most teams consider it an inconvenience.

Have you ever felt like you get too many emails and it’s just too difficult to keep track of everything? Your employees are already there–follow their lead.

It’s Time For Your Business to Support Social Shopping

Infographic_its time for your business to support social shopping

As our world continues to become increasingly paperless, consumers are flocking to their phones to pay back their friends. Social pay has become incredibly popular for peer-to-peer transactions on Facebook Messenger and Snapchat. Now when it comes to B2C transactions, social shopping–on desktop and mobile–is becoming all the rage, and it’s time for your business to adopt this practice.

The Traffic Problem

Before you come to accept the need for social shopping, you have to understand just what’s happening on social media right now. Facebook is shutting the gate for referral traffic, making it harder for web-based businesses to get clickbacks to their websites. Once upon a time, businesses could send out a link to their site, Facebook followers would click the link, and the business would reap the benefits of conversion. Facebook realized what it was allowing to happen, so they changed their algorithm to value native content, like pictures and video, over links that send users elsewhere.

The proof is in the numbers, as the top 30 Facebook publishers lost 32% of their referral traffic in 2015. The top 10 of publishers saw an even bigger drop of 42.7% in the same timespan. Facebook is making it harder for publishers to use them as a traffic funnel. The platform plans to make Instant Articles available to all publishers, which will allow their articles to load faster, and rank them higher in the algorithm, but it will also keep users on Facebook instead of traveling to other websites.

The Shopping Solution

Facebook’s introduction of Canvas now allows users to shop right on Facebook without ever having to travel to an external website. What this means is that small businesses are stuck between a rock and a hard place–go the traditional route without much help from Facebook and hope customers come to your website, or play the game but lose traffic referrals that could have been used for advertising purposes.

After abandoning traffic numbers, it’s not all bad. The introduction of Canvas and the Shop section on Pages has changed the game for online retailers. Facebook has found that around half of their users are looking to interact with brands on their platform. Around 37% of Twitter users will buy from a brand that they follow, making social media a place ripe with potential customers that have a high chance for conversion.

To make this potential a reality, Facebook and Twitter have begun adding calls to action in their advertisements. Now you can Call Now, Shop Now, Buy Now, Install, Sign Up, and more,  directly from the ads on the social platform. Pinterest has also implemented Visual Search that allows users to find an item in a picture, identify it, and purchase it, or something similar, directly on the platform.

The internet has been striving to make shopping simple for the last 20 years, and social shopping is the zenith of that endeavor. They say that when one door closes, another opens–traffic referral is down, but shopping is going way up.